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 Guide Proconsa is a leading supplier of interactive sales systems and configurators.
LANTMÄNNEN MASKIN
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BACKGROUND
Lantmännen Maskin AB was formed in january 2002 by a merger of a number of Lantmännen associations in Sweden and today the company is the leading supplier of agricultural machines. The company has a turnover of 3,2 billion SEK and has approximately 900 employees in about 50 cities in Sweden. In the end of 2003 Lantmännen chose to invest in the web based sales system ProSales from Proconsa. The goal was to establish a more efficient quotation/order process with dramatically increased accuracy and better salesmargins.
 
     


SOLUTION
Lantmännen Maskin introduced a new administrative system that is common for all units. This system has been integrated with ProSales. Lantmännen will henceforth use ProSales, which is the Proconsa system for handling quotations and product configuration and ProUsed for valuation of used objects and stock keeping of new and used objects. To maintain the system they will be using ProBuilder. The systems and the data will be stored on one server and will be maintained there. No maintenance will take place on local machines. This is a very safe and solid way to manage the operation of the system.

In ProSales and ProUsed all users have access to the same information in real time. This guarantees that all sales people have access to updated information about prices, products and stock situation all the time. A salesperson may quickly configure products together with the customer and get all the valid costs on the quotation. It is possible to start the configuration process with a needs analysis, where you go through the customers’ prerequisites and thereby facilitate the choice of products. The customer history will be available and the sales person has the possibility to show good knowledge about the customers’ operations and needs. Completed quotations may be presented quickly, with information about trade-in valuations and financing. During the configuration process the sales person may keep track of how discounts and costs effects the margins.

With ProUsed the sales person easily makes a valuation of trade-in objects. Stock information is available in the system and the sales person may easily inform himself of new and used objects in stock and the prices of the same. When a deal is closed with a customer the sales person changes status on the quotation to order and it is automatically sent to the order system.


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